Hi it’s Yvonne here again and in Part 1 of this 4 part video series, I revealed the 4 key elements you’ll need to put your focus on if you’re ready to start, run or grow a successful B&B business anywhere in the world.
In part 1 we talked about Strategy and the importance of creating a clear and unique selling proposition that will position you apart from any local competition, and that speaks specifically to the guests YOU want to welcome, and not for everyone
In this video, I’m going to talk to you about Structure.
This is where you translate the promise you make on your website and on social media to an outstanding experience for your guests at your property.
Most owners, new and established believe that their guests’ experience begins when they arrive at the property and I’m here to tell you that it doesn’t.
It begins as soon as they’ve booked with you, no matter how far in advance that may be.
You see, when a guest books with you, they still don’t really know what they’ve bought or what it will be like. Your job at this point is to reassure them that they’ve made a great decision, and that whatever doubts may creep in, you’ll be there to allay them. This will reduce any cancellations you may be experiencing.
When they do arrive at your property, you’ll need to be continually reassuring them that they made a great decision, especially if they’re travelling with their significant other. So what does that mean
Well most owners think it means bending over backwards to attend to every guests’ whims and demands but I have a different view.
In my world it means, YOU looking and feeling like a million dollars when you open the door to welcome them. The language you speak, meaning what you say and how you say it is everything. Remember your new guest is looking for reassurance over and over again, and it’s up to you to provide it in the subtle ways you welcome them, show them to their room, settle them in and direct them to the information they’ll need for a great stay, even if you’re doing all this remotely and you’re not even present physically.
It also means that you should not be doing any cleaning, as this will diminish your self image, and you won’t be looking and feeling like a million dollars. Your guests will pick up on this too, and yes, even remotely.
There are 3 other factors involved in delivering an amazing experience beyond compare to your guests, that I’ll be diving deep into on my upcoming free live training, so click on the link below to reserve your spot. Places are limited, so make sure you’ve got yours.
See you on the next video and on the live training