Your Bed and Breakfast – Part 1


 

Welcome to this 4 part video series on how to start, run and grow a successful B&B business in 2021, despite whatever has affected you in 2020

I’m Yvonne Halling, award winning consultant, coach and mentor and I’m guiding you through the 4 key elements you’ll need to master to make 2021 your best year ever, whether you’re still in the planning stages, just starting out or you’ve been established for some time.

So what are the four key elements?

Great question and I’m glad you asked

Most owners over complicate the process, so I’m going to break it down for you as simply as I can.  That’s not to say it’s easy to implement, but it IS simple.

The four key elements you’ll need to put your focus on are

Strategy, Structure, Systems and Scale, so let’s take each one in turn.

First Strategy.

If you’re in the planning stages and you don’t yet know where you’ll buy your property, then pay close attention, because in order for you to succeed in today’s crowded market place, the location you choose will need to be in direct alignment with who you are and what you love to do and talk about.

Let me give you an example.

You wouldn’t buy a property in the mountains if you were an urbanite, and you love city life with theatres, bars and venues.  No matter how great the deal is on the property you find, you must consider three things

Why do people come here

What are they looking for

Why would they choose to stay with me

If you can answer these 3 questions confidently and with certainty, you’re well on your way to creating a thriving business.

Here’s where most new owners get it wrong.  They buy a beautiful property in a location with which they have nothing in common, and then dream of opening a B&B and welcoming and chatting to lovely people.  If you do this, you’ll find very quickly that this will lead to an empty experience for both you and your guests

If you’re an established owner then you’ll either have this right, or if you don’t you now understand why, and be ready to change

When you’ve answered those 3 all important questions, you can then set yourself up online.  You can use the online travel agents if you wish, but beware of being a slave to them long-term because you don’t have any real online presence of your own.

First your website, your “home” online where potential guests will find you in the searching phase of their buying journey.  If they land on your website and can’t find what they need within 7 seconds, they’ll close you down and move on.  You absolutely must be able to grab them with engaging content which puts them in your story, rather than you talking about you, and with clear sign-posting to your online booking page, where they can book, pay a deposit and get back to what they were doing without waiting for you to answer their enquiry.  This is crucial.

Next is your social media presence online, where your potential guests might find you first.  You’ll need to be careful about consistent branding, so that wherever we see you online, we can see your face, your branding and your promise, so that we know it’s you.

I’ll be talking a lot more about making your online presence stand out and “pop” on my upcoming free live training and if you haven’t registered for it yet, then click on the link below to grab your spot.

In the next video, I’ll be diving deep into how you translate your online promise into an amazing experience for your guests on the ground, at your property, without you being around 24/7 and burning out.  So stay tuned and I’ll see you soon