Why Bed and Breakfast Owners are Struggling, Part 5

Part 5 is the final part of this series, and today I’m going to talk about two skills all business owners need to survive, and without them, we’re dead….

Poor Marketing and Selling Skills

I don’t know about you, but when I was at school, there were no classes on wealth creation, selling, marketing, adding value or anything useful like that.  In my day, we focussed on memorising facts from the past and trotting them out in the exams.  The results of those exams defined us as successful or as failures.  What a lot of nonsense!

Selling and marketing skills are two of the best skills you can learn for yourself, because when you’ve mastered them, if only a little bit, your business life will never be the same again.  And without them, you will struggle.

Most people think of selling as slightly dubious, conjuring up images of used-car salesmen from the 60s pressurising people into buying things they didn’t need.

On the contrary, nothing could be further from the truth.  Selling is helping people to get what they want, and marketing is letting them know about how to get what they want.  Simples.


And the truth is, these skills are completely learnable, we just have to be willing to learn.  Not so simples.  Sometimes learning a new skill is scary.  We ask ourselves, can I do it?  Will it work?  Am I good enough?  The answer to all these doubts and fears is action.  Take one step at a time, try something new, evaluate the results.  If it works, do it again, if it doesn't try something else.  Just keep moving forwards, and you'll crack it sooner or later.