I’ve just returned from a trip to the UK where I presented at Visit Wiltshire’s annual tourism event at Bowood House, and returned to an avalanche of requests to join the new Facebook group Beautiful Bed and Breakfasts and get on our Google map!
In both cases, this had me looking at a lot of websites!
What I noticed most is the varying degrees of quality websites from the cheap-home-made-by-my-brother’s-girlfriend’s-aunt-who’s-just-had-a-baby-and-can’t-make-any-changes-for-me-right-now to expensive-looking-professionally–presented-and-run-by-a-webmaster-who-has-other-customers.
In both cases and at both ends of the scale, the person who’s running the show (the business owner) is not in charge.
Why is this important?
Imagine opening a shop, but not being able to sell anything until the girl on the cash till (who also has other priorities) shows up.
Wouldn’t you want to learn how to operate that cash till yourself?
Not having access to your website to:
- change photos so returning visitors have something new to look at,
- add products that your guests would love to buy, and increase your bottom line,
- add sales pages for your offers,
- write blog posts to give Google more reasons to reference you,
- implement any new creative ideas you come up with before you forget about them,
means that you are severely disadvantaged when it comes to increasing your revenue and growing your business.
If that is a priority for you this year, then let's talk. Book your call with me by CLICKING HERE, and I’ll give you a plan.
Of course, your website isn’t the only important factor in your business. There are two other crucial elements, and one of them, everybody already has, and it’s free to access!
Your creative imagination
Everything that you use on a daily basis, was once just an idea in someone’s mind. Your car, your phone, your washing machine, your home, your computer were invented by creative imagination.
On my next blog post, I’ll tell you about the third element you need to grow your business.
You can join Beautiful Bed and Breakfasts Facebook group by CLICKING HERE and I’ll put you on the map.
Until next time….
Yvonne Halling is the world's leading coach/mentor/consultant for the small hospitality industry. CLICK HERE to register on the new portal and access her one-of-a-kind online learning centre to start growing your business and having more fun now.