Before this year, I ran my business as I had always run my business, since starting in 1989. My philosophy had been to keep expenses as low as possible to make money vs. increasing business through marketing for more business or increasing income through add-on amenities. I operated from a position of scarcity and desperation. I felt I had to get guests in the door, even if that meant making a deal, caving to demands for discounts and even signing away control of my business by signing up with Online Travel Agencies. I also wasted a lot of money paying to be listed with dozens of bed & breakfast online directories, both hoping I would attract business through them, through their advertising and because I felt if the other 14 area bed & breakfast were listed there, I should be, too.
I was finally to push past the uncomfortable feelings of trying something completely different—and unheard of, yet knowing I had to if I was going to pull ahead of my competition and truly be successful at this business. I started working with Yvonne at the first of the year and since I have begun implementing the changes and strategies I have learned, I have had eightrecord breaking months in the past 12 months
I have been changed in many ways. Through Yvonne’s encouragement, as well as the support from the other members in the group, I felt nurtured, encouraged and supported. I felt very connected to all members of the group which kept me going and growing. I have been motivated to change bad habits—procrastination and doing things the old way. I have been encouraged to face my fears—fear of social media, fear of looking stupid, fear of the unknown, and fear of success. I have become more confident in my abilities as both an innkeeper and in my personal life as well, by taking charge of my business. And most importantly, through learning and then implementing techniques taught, I’m excited once again to run my business and I’m having fun doing so.
I feel a renewed confidence from being successful. The feelings of desperation and scarcity are gone. And all of these changes are making me a better innkeeper, attracting more guests and providing those guests with a very positive experience. Clearly it’s paid off as seen in the immediate and consistent increase in business I have experienced since early January 2016.