I'm just back from San Diego, where we ran an intimate event for a small group of B&B owners dedicated to growing their businesses in 2015 and beyond, and we had a blast! Wish you could have been there? Read on….
While doing research for the event, I discovered some interesting trends for 2015 and I want to share them with you here, but before I do that, let me ask you a question….
Are you pro-active in your business, or are you being kind of passive about it?
What do I mean by that? Well, passively waiting for guests to phone, email or knock on the door is what I used to do back in the day when I was struggling to pay my bills. And to be fair, in those days we didn't even have the internet so passive was pretty much the only option. We didn't have the ability to reach millions of people all over the world with the click of a mouse. We didn't have the ability to showcase our beautiful properties on a website back then, let alone have guests book at their convenience. Such a lot has changed with all the new tools we have at our disposal, but have you?
Pro-active allows you to actively seek out potential guests and build relationships with them even when they've just started looking but haven't yet decided to book.
Pro-active allows you to offer them something of value in exchange for their names and email addresses so you can begin building a relationship with them, which could lead to an unexpected booking.
Pro-active allows you to keep in touch and invite your past guests to return and refer you and write rave reviews for you, so that others may benefit from their experience.
The good news is that the majority of small hospitality owners are still passive, so that means that competition is very, very low in the pro-active arena, leaving it wide open for people like you 🙂
When you switch from passive to pro-active, you begin to create money on demand, you start to stand out and look like an expert or a trusted adviser for your guests. You become a leader, and that's where the real joy is. And because there's practically no competition, it's not hard to do.
I'm going to be running more events this year, and I'd love to get your opinion on specifically what you want to learn. I'd really appreciate it if you'd take a few minutes to let me know by CLICKING HERE so that I can help you to get what you want.
Thank you for all that you do.
PS – Top Trends for 2015 according to Forbes Inc:
- Mobile optimization
- Social media spending on ads will increase as organic reach declines
- Content marketing
- Email marketing
- SEO/content marketing/email marketing will be merged
- Brands will humanize
- Increase in informational marketing/decrease in banner advertising