Hello, I’m Yvonne Halling and in today’s video I’m going to talk about the psychology that you need to be aware of while running your B&B, guest house or inn, so you can tap into the 6 key areas of life that matter to us all.
So whether you’re new or been doing this for a while, this video will help you to identify the key areas you could be putting some simple psychology to work to take your business to new heights, without doing any more work, or trying to get any more guests.
As humans, we have 6 basic human needs. Maslov first identified them, and many famous people like Stephen Covey and Tony Robbins have built upon them to give us a framework in which to use them.
Today, I’m going to talk about two of them, the need for certainty and the need for contribution as to how they apply to your B&B, guest house or inn, and why it’s important to know this.
Let’s start first with our basic human need for certainty. Your guests are looking to you to make them feel safe when they book with you, arrive with you and stay with you. This means re-enforcing their desire to feel certain about their choice, especially in front of a loved one, and to feel that you know what you’re doing.
If you show up either online before they book, before they arrive or during their stay with you, as someone who is not in control of their own certainty, you will not meet their needs in this area. This will result in a disappointing experience for them and for you, and quite possibly result in a mediocre or negative review.
It’s not enough to be positive on a good day. You must show up positive, optimistic and certain of yourself and what you offer, every single time, online and offline. What goes on behind the scenes is of no importance to your guests, and they should never hear about it. If it’s the end of the season, and you’re tired, then why not take regular naps during the day, or get more sleep at night?
Let’s move on to contribution. This is our basic human need to feel like we’re making a difference, that somehow something was better because of us. One of the ways you can do this, is to make sure your guests know how important them staying with you is to your local community, not just you.
You could let them know how much you love to contribute to your community and how they are part of your ability to do that. When guests stay with you, you buy more breakfast supplies, so the local store does more business. You employ local cleaners so they can feed their families too. Likewise with your laundry service and your other team members. Let them know how much it means to them all, and you’ll tap into their need to contribute, and you’ll have another loyal guest, because you did this.
If you enjoyed this video and you’d like to know more about the psychology of running a B&B, guest house or inn and how this alone can make you more without doing more work, then register now for my next Masterclass by clicking on the link below.
And if you liked this video and would like more tips that I used, and have taught dozens of other owners just like you, that will help you to add at least 25% to your business in one season, then click on the red subscribe button to be the first to know when I post the next one.