They don't really like business.
Often it seems that they’ve chosen to run a B&B to escape the corporate world, work from home and just, well….. work. It’s like they’ve given themselves a job.
And when I suggest that they start using technology to lessen the workload, it doesn’t fit with them, because they love “working” and without the “work” what on earth would they do? The concept of taking time off is often alien to them.
They love running a B&B. And setting up the business was just a way of giving themselves the opportunity to have a B&B. Now I’m not saying there’s anything wrong with having a B&B, but what’s misssing is that they haven’t fallen in love with their business.
So what’s the problem? Why do you need to fall in love with your business?
If you don't, you'll avoid marketing until you're desperate for guests. Then you’ll turn to other people such as the online travel agents to bring you guests, because you want to avoid learning how to market.
If you don't, you won't look at different ways of packaging your services to optimise the use of your time. This could mean having some free time, and wouldn’t fit.
If you don't, you won't look at opportunities to partner with other businesses in your local area to create new ways of delighting your guests.
If you don’t, you’ll never take the time to learn how technology can streamline and systemise the sales and marketing process, giving your guests an even better experience.
In other words, if you don't love business, you're going to struggle.
Now I'm not saying you have to love business more than you love being a B&B owner. But you have to fall in love with your business enough to put your energy into innovating and learning and into marketing and sales. The things that are going to turn your bed and breakfast “job” into a successful business.
Without those you're going to end up with a “just getting by” life.
Have you fallen in love with your business yet?
Let me know what you think, I'd love to know 🙂 Thanks for your time.
Yvonne helps bed and breakfast owners, innkeepers and small hotel owners to massively increase their income using award winning, proven and tested strategies. Could you use some help right now? Book a free consultation with Yvonne by CLICKING HERE now.