- Do you wonder why you're not getting much business from your website ?
- Are you concerned at how much you're having to pay the online travel agents to bring you new bookings?
- Do you just wish you knew how to turn your website into a guest-attracting, income building, automated machine, without breaking the bank?
You’re in luck……
One of the saddest things about my work with small hospitality business owners like you, is seeing good people doing what they love and just not getting the results they deserve. And it really comes down to just a couple of things……
- They don’t understand how this business works
- They don’t understand the elements of an “effective” website
I’m going to cover point 1 in another post, but today, I want to cover point 2.
While the design of the website, in other words the pretty stuff, is important, what’s even more important is the way the site is constructed, with key pieces of information strategically positioned which leads the visitor on a journey, the minute they step inside your “shop”.
You visit a supermarket, and from the minute you enter, you read the signs which take you straight to the aisle you want. Then onto another aisle and if you can’t find what you want, there is usually someone there to help you.
Someone lands on your website. For starters, it’s taken a fair amount of effort on your part to get them there, either in time or money, and often both.
The last thing you want to do is leave them wondering where to go.
The last thing you want to do is to confuse them
And the absolute last thing you want them to do is leave without taking some kind of action
And yet, this is what happens on so many sites. Is it happening on yours?
The changes needed to make darn sure that it’s not, are really very simple to implement, if you know how. That’s why, my friend and colleage Marion Ryan, WordPress Website Expert decided to put together a video training and checklist to help you. CLICK HERE to find out more
There are 10 BIG mistakes that most B&B owners are making on their websites, and here's the thing, your website designer doesn't have a clue about any of them! It's not their fault, they are “designers” not “marketers”. CLICK HERE to see what I'm talking about
Dedicated to your success
Yvonne (and Pepper) x