Why increasing your network is crucial for your business

crowdsI’m just putting together my training presentation for my second trip to Central Asia at the end of the month.  It will be 100% focussed on internet marketing, and here’s why….

With over 3 billion people now online, doesn’t it make sense to learn how to reach those people and meet them where they are?

And wouldn’t it make sense to have as many of those 3 billion as you can in your own online network, so you have a bigger pool of people to hear about what you do and what you offer?

But before we dive into why you need to increase your online network, let’s take a look at some of the challenges those hospitality businesses owners had before we began our first training:

  • Casual way of operating which meant that no housekeeping systems or processes were in place
  • Doing laundry and cleaning themselves, and not hiring any help meant that they were working really hard for not much return
  • Unprofessional (or no) websites with no clear calls to action, online booking systems or payment systems
  • No targeting of specific markets, so taking anyone and everyone and often discounting their already too-low prices
  • No check-in/check-out procedures in place, so making themselves available at all hours of the day (and sometimes night) and sacrificing their families and their own lives
  • No systems in place for attracting guests themselves, without the online travel agents
  • No system in place for increasing their guests’ spend, to enhance their guests’ stay and boost their bottom line
  • No system in place for recording their guests details and keeping in contact, so they can make offers to past guests and encourage repeat business
  • Not making time to invest in gaining knowledge about marketing or business
  • Not paying themselves anything at all, and feeling resentful
  • Thinking that working harder/getting more business/increasing occupancy rates will solve everything

How many of these challenges can you relate to?

In preparation for the next training, I set them a challenge to increase their personal networks by at least 500 people.  Some of them are already there.

Why is this important?

Think of it like this….

If you sold cream cakes and you offered them to 5 people.  One was allergic to wheat so couldn’t buy one.  Another one was on a diet, so couldn’t buy one.  Another was allergic to dairy so couldn’t buy one.  Another just didn’t like cream, so didn’t buy one.  That meant, you made just one sale.

If you sold cream cakes and you offered them to 5000 people, by the same percentages, you would make 1000 sales!

And you can pretty much bet that out of those 1000 people who bought your cream cakes, ideas would come for more types of cakes, that could appeal to the 80% of people who didn’t buy your original cream cakes.

Opportunities, ideas, resources and money come from people.  Without other people we are isolated, limited and alone.

Here’s the thing…

Most people won’t book a room with you, but the more people who know about you and what you offer, the more people will book with you.  It’s just maths.

How can you increase your personal network today?






Yvonne Halling is the world's leading consultant, mentor and coach for the small hospitality industry.  What makes her unique is her extensive hands-on knowledge of online marketing systems which are 100% proven and tested to work.  If you need help turning your mostly “offline” hospitality business into an online marketing machine, then

CLICK HERE to book a free Discovery call with Yvonne