Marketing Bed and Breakfast

How to Make Offers to Your Bed and Breakfast Client List

Hello I’m Yvonne Halling of www.bedandbreakfastcoach.com and this video is Part 4 in my series on how to use t

he internet to bring you more guests, more fun and more money, so if you’ve been frustrated and overwhelmed by so much conflicting advice out there on how to really use the internet for your benefit, then this series of 4 videos will help you.Just to recap, there are 4 basic principles of using the internet to bring you more guests, and they are:

#1 Build a list

#2 Nurture and care for that list

#3 Provide regular content for that list

#4 Make offers to that list

In Part 1 of this series we talked about why you need to build a list and I took you through the steps of how to build a list by identifying the guests you’d most love to welcome and where to find them on Facebook, and then creating what’s known as a “lead magnet” for them to download.

In Part 2 I showed you why you need to nurture and care for your list by providing a series of emails that go out automatically once someone has “opted in”, so you build the know like and trust factor.

And in Part 3 I showed you how to provide regular content for that list, so you stay top of mind.

In this video, I’m going to show you how to make offers to your list.

Now that you’ve taken the trouble to gather new friends which means start building a list of people who are interested in what you offer, and you’ve built the know like and trust factor in your follow up, and you’re now providing regular content for your list to consume, you’ve now earned the right to make an offer to them.

If you don’t bother with Steps 1,2 and 3 and you’re online going straight for the booking, it’s like expecting sex on the first date – you may get lucky, but you probably won’t.

So how do you make an offer to your new people now on your list?

Step #1

Depending on how many people are there, and how long you’ve been building, will dictate what you do next.  You could survey them and ask them what they’re interested in and then create that.  If you do this you’re more likely to hit the jackpot, because you’re offering something they’re asking for.

Step #2  

If you don’t want to survey them you could offer a “first time discount code” especially because they’ve never been before and you want to show them what you’ve got.  If you’re going this route, then use some of your reviews to back up what you say about yourself.  Social proof is worth a lot more than what we say about ourselves.

Step #3

Make your offer time-limited so they have to take some action within a given time period or they miss out.  Human nature hates missing out, so you’re appealing to their natural tendencies to say yes to your offer.

If you’re feeling slightly squeamish about making offers to your list, then register now for my next Masterclass where I’ll show you how to do this with integrity, as well as other proven and tested strategies that will add at least 25% to your income in one season  while you have more fun.

Click on the link below to register now and I’ll see you there.

And if you’ve liked this video, then hit the subscribe button to be the first to be notified when I post the next one.

www.bedandbreakfastcoach.com/masterclass