Hi I’m Yvonne Halling from Bed and Breakfast Coach.com and today I’m going to address the biggest challenge I hear from bed and breakfasts, guest houses, inns and small hotel owners, which is how do I attract the “RIGHT” guests, and I’m going to give you my 3 step process to attract those guests quickly, and it’s probably not what you think
With more people than ever travelling now, why does it seem so hard to attract guests, without resorting to using the online booking sites and paying their commissions?
Well, you’re probably looking in the wrong place. To attract the guests that are the right ones for you, you’ll need to first of all decide on who those guests are, and why.
It’s even more important for you to know why you want those guests, and it’s about who you are, and then matching yourself to those people.
Not all guests are created equal, so be really clear on who you want, and equally who you don’t want. And when you say NO to who you don’t want, you leave space for those you do want.
So how do you do that?
Take a good look at yourself, your passions, interests, preferences, what you love to talk about, TV programs you like to watch and books you typically buy.
Take a look at the reasons people come to your area, and see if there’s a match for what you love and why people come and position yourself as the “expert in the eyes of your guests” for the topics about which you love to talk about, matched with those who come to your area for those topics
Now go and find some groups on social media and join them, so you can interact with the people you want to attract. Create some content in terms of blog posts and video and share that content consistently and forever, or as long as you want to attract guests
Of course, you could just list with the online travel sites and hope for the best, but speaking from my own personal experience, and that of my clients, this is a much better way, because then you get to have more fun, talking about what you love and interacting with like-minded people every day.
When you integrate YOU into your business, you’ll stand out from the crowd and take yourself out of the competition game, plus you’ll make more money too, because hardly anyone in hospitality does this.
If you’d like to know more about how to attract guests you love and streamline your business so you can have fun every day, then register below for my upcoming Masterclass where I’ll show you how to make more, work less, pay less commissions with less stress, and attract guests you love
Yvonne Halling is the leading consultant, coach, mentor and award winning online marketer specialising in the hospitality industry worldwide, specifically with bed and breakfasts, guest houses, inns and boutique hotels. Her clients typically add between 20% and 67% to their businesses in one season, and enjoy the unexpected side benefits of increased confidence, happiness and peace of mind.