How Bed and Breakfasts, guest house and inns can use a CRM system to make more money

A lot of people ask me “what’s a CRM system and why does it matter?” so I wanted to let you know why I believe this piece of technology is going to become your best friend in 2018 and beyond. A CRM (customer relationship management) system is where you legally keep all your guests’ information, such as name, email address, …

How Bed and Breakfasts, Guest Houses, Inns and Small Hotels Increase Their Turnover by 38%

Two things happened last week, that I think you’ll be interested in. First, I got an email from a client I’ve been working with, detailing her results in 2017 Turnover up by 38.8% Occupancy rate up by 6.5% (which means that there weren’t a whole lot more guests, they just spent more) Bookings via the OTAs down from 45,2% to …

Bed and Breakfasts, Guest Houses and Inns – our survey results

How did bed and breakfasts, guest houses and inns do in 2017?  We recently ran a survey and here are the results… We asked  “What do you find the most challenging in attracting guests?” and 48% answered that they had difficulty with being visible, being reached and being known.  Here’s what some said… marketing, where to advertise, getting guests direcctly …

Why Bed and Breakfasts need data protected systems

Important changes to data protection laws you need to know about I know those words “data protection” aren’t very sexy, so I’m going to explain what they mean and what’s changing in this article. First, data protection means knowing where your data is stored, what’s being stored and why If you have any kind of online booking system, card index …

Bed and Breakfast owners – Is your online travel agent costing you an extra $28,000 a year?

This morning I opened my Facebook feed to find yet another post by another disgruntled owner.  Yet another post about the changes in terms of business by the online travel agents that massively benefit them, but not us Too many owners have fallen for the promise of instant bookings, not realising the long term impact of working with these giants, …