Blog - Page 2 of 40 - How to run a Bed and Breakfast

How to make your reviews work for you

When you get a 5* review from one of your guests, it’s really a lovely feeling, right? It creates a great feeling that you’re providing a lovely experience. That’s surely one of the reasons you started your B&B business. And yet, did you ever wonder if those 5* reviews are helping you financially? Are they actually bringing you as …

Lifecycle of a Small Hospitality Business Recently I made a quick trip to London to participate in a workshop run by an old friend, Dan Priestley from Entrevo. At the workshop he laid out some shocking facts about business and how over 90% of them struggle, fail or close and the tragedy of putting your life force into something often over …

How Mary Hughes Increased Her Business by 37% in 2020

Around 2.5 years ago, having spent over 20 years in her publishing business, Mary Hughes decided she’d had enough talking about and promoting other B&Bs in her magazines, and now she wanted to own one herself. She invested over $1m in her property, creating a gorgeous venue, and knew she needed help with the business of marketing and promotion She …

How Bed and Breakfasts Create Customer Loyalty

Did you know that 75% of consumers favour businesses who have a rewards program? And did you know that it’s possible to have as much as 65% of your business come from past guests? Most owners focus on getting new guests, instead of encouraging their past guests to return. But the acquisition of a new guest the first time is …

How to position yourself for travellers in a post-COVID world

I was recently invited to participate in “Covid 19: The Road to Recovery” webinar with Little Hotelier and here are the highlights for you. You can watch and listen to the whole webinar (90 minutes long) here People are travelling! Bookings are up, up, up and still rising. Now is the time to communicate with your past guests to let …

How to Optimize Your Photos

This week I went to the “More Bookings Direct” event in London, and I was reminded of the importance of using images in conjunction with your Google My Business account, YouTube and Google Images to get maximum exposure for your property. I’ve made a quick video tutorial for you which you can watch below If this video was helpful …

Cookie Name	Expiration Time	Description
`_ga`	2 years	Used to distinguish users.
`_gid`	24 hours	Used to distinguish users.
`_gat`	1 minute	Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named `_dc_gtm_<property-id>`.
`AMP_TOKEN`	30 seconds to 1 year	Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
`_gac_<property-id>`	90 days	Contains campaign related information for the user. If you have linked your Google Analytics and AdWords accounts, AdWords website conversion tags will read this cookie unless you opt-out.