How Mary Hughes Increased Her Business by 37% in 2020

Around 2.5 years ago, having spent over 20 years in her publishing business, Mary Hughes decided she’d had enough talking about and promoting other B&Bs in her magazines, and now she wanted to own one herself. She invested over $1m in her property, creating a gorgeous venue, and knew she needed help with the business of marketing and promotion She …

How Bed and Breakfasts Create Customer Loyalty

Did you know that 75% of consumers favour businesses who have a rewards program? And did you know that it’s possible to have as much as 65% of your business come from past guests? Most owners focus on getting new guests, instead of encouraging their past guests to return.  But the acquisition of a new guest the first time is …

How to position yourself for travellers in a post-COVID world

I was recently invited to participate in “Covid 19: The Road to Recovery” webinar with Little Hotelier and here are the highlights for you.  You can watch and listen to the whole webinar (90 minutes long)  here People are travelling! Bookings are up, up, up and still rising.  Now is the time to communicate with your past guests to let …

How to Optimize Your Photos

This week I went to the “More Bookings Direct” event in London, and I was reminded of the importance of using images in conjunction with your Google My Business account, YouTube and Google Images to get maximum exposure for your property. I’ve made a quick video tutorial for you which you can watch below   If this video was helpful …