How Bed and Breakfasts, guests houses and innkeepers can work with Google to beat the OTAs



Did you know that over the past 18 months, Google has been quietly introducing some very cool tools to help you the B&B owner, guest house owner or innkeeper to beat the OTAs at their own game?

Did you know also that even if you’re not listed with them, if you have an account with Trip Advisor and who doesn’t, the OTAs are still stealing what should have been direct bookings for you?

Behind the scenes Google are stealthily taking on these two online juggernauts – the online travel agents and Trip Advisor and a little bit of Facebook too

Right now we’re at that place where Google is just beginning their journey into the world of hospitality, right where we were with Facebook 5 or 6 years ago, when everything business related was free and easy, but we don’t know what Google are planning to charge for

So now is the time to take advantage of these new but little known tools that they’ve developed

Mark Simpson of Boostly and I have created a 50 minute training for you on just how you can put these new and mostly free tools to use in your business right now and start getting more direct bookings within the next 24 – 48 hours from Google searches

 

 

In this training, here’s what you’ll learn…

  • Google My Business has changed and it offers new opportunities for guests to contact you directly from their Google search.  This is where the majority of accommodation seekers begin their search online
  • The online travel agents are taking your bookings by “bidding on your brand name”.  We show you how to bid on your OWN brand name to be at the top of the Google search for your property, instead of them
  • Trademarking your business will stop the online travel agents from using your name to steal your direct bookings.   We show you how to do this

If you want to attract more direct bookings, reduce commissions to the online travel agents then you’ll need to click on the button below to get this training