Most people turn to the room decoration, or cleaning up the garden/yard. Maybe they need to buy new furniture or beds. Maybe the crockery looks a bit tired. Or worse, maybe they need to be more attentive (read: around the guests more)
You could do any or all of these things, but would that bring you more guests, more money, more joy?
When people reach out for help, the first thing I take a look at is their website, and I hate to say this, but very often, I’m shocked. Especially when they tell me they’ve spent a fortune on it
Here’s the thing…
Web designers are NOT marketers – they like the pretty things.
They don’t know much about the customer journey from the home page to the booking page, or how to build trust with your website visitors, so they’ll feel good about booking.
It’s just not their thing.
But you need to make it your thing.
You need to think of your website like your property.
Your home page is like your front door
When someone arrives at your front door, you welcome them in, right?
How are you conveying that welcome on your home page?
This is the first place to start if you want to get better results from your website, get more direct bookings and pay less commission to online travel agents.
You could spend an hour on this yourself, or just tell your webmaster what to do, and start to see the results very quickly, or you could leave things as they are and hope for the best.
Dedicated to your success